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Flavio Cereda

Flavio Cereda - Investment Director


Flavio Cereda, Investment Director, manages GAM’s Luxury Brands investment strategy.

Prior to joining GAM, Flavio had been Head of Luxury Goods Research at Jefferies International for six years. His previous experience also includes 11 years at Bank of America Merrill Lynch where he was Managing Director EMEA Equity Research, and five years at Lazard Capital Markets where he was Director of Research. He has deep knowledge of the brands, their supply chains, distributors and retailers across all markets as well as insights into the sector informed by multi-year social media trend tracking. Flavio holds an MSc from the London School of Economics & Political Science (LSE). He is based in London.

Flavio Cereda

My Insights

Investment Opinions
The great rotation in luxury markets
11 June 2025 | Flavio Cereda

Changes in US trade policy may have pressured luxury brand equities, but Flavio Cereda, Investment Director of the Luxury Brands strategy, sees performance emerging more selectively and expects any slowdown to be milder than feared.

Active Thinking
Active Thinking: Who is buying luxury?
13 November 2024 | Flavio Cereda

Flavio Cereda, Investment Manager, Luxury Equities, discusses the market segmentation of the luxury sector and explains why he prioritises growth over value.

Investment Opinions
A tale of two cities: Luxury market trends in Hong Kong and Shanghai
22 October 2024 | Flavio Cereda

Flavio Cereda, Investment Manager, Luxury Equities at GAM Investments, shares his latest insights on the luxury sector, following a 10-day visit to two major cities in China.

Investment Opinions
Hyper Active: Why active investment strategies can leave passive approaches lagging
5 September 2024 | Flavio Cereda

As an asset management group with a 40-year heritage, we invest our clients’ capital using active strategies across asset classes. In our Hyper Active series, we showcase GAM managers adding real value for investors. The first piece features Flavio Cereda discussing active management in the luxury sector and how it can exploit stock performance dispersion.